Euphoria is the best medicine

Medical practitioners need to focus all their energy on their patients, rather than being distracted by technology. Technology can easily become a burden rather than an aid and for this reason, they need to consider modern cloud-based solutions.

The cloud has brought about massive cost savings and increased profits for many businesses, especially in the medical field. Euphoria Telecom’s intelligent cloud-based call management software makes it possible to save between 30 – 40% on calls and more than 50% on the monthly PBX spend.

Euphoria Telecom director John Woollam says many medical practitioners are still unaware of their operational inefficiencies and it could mean disaster for many practices in today’s challenging economic environment. “Without accurate information, it is nearly impossible for any practice to address these inefficiencies and more importantly, to manage expenses.”

Growing up, Woollam recalls how his dad, a vascular surgeon at Olivedale Clinic, like many doctors naturally focused his expertise on his profession. This resulted in the office technology costing the business far more than what it should have.

“As a patient, one trusts a doctor for professional medical advice. Adopting the same approach, my dad would just trust the telephone companies and sales people to give him the best advice. However, they inevitably took advantage and just tied his practice into long term contracts for expensive systems which were not required,” he explains.

Woollam says his dad merely trusted the PBX providers, continually being ripped off and never understanding how to choose the right solution. “When I got older and started realising what was going on, I saw there was a huge opportunity for them to save a lot of money and not tie themselves into long term risky contracts.”

Although it represents one of the largest operational expenses, most practices have a very informal approach to telecom expenses. Medical practitioners are constantly pressed to optimise expenditure in this area. In order to do so, they should have the ability to quickly and effectively see cost reporting across the practice.

Modern affordable cloud technologies empower medical practices to take control of costs without the heavy administration burden and it also allows them to make informed decisions. Euphoria provides insights, reports and transparency that will immediately improve efficiency of communications in any business.

Euphoria is an innovative, cloud-based, cost effective business telephone system that offers unprecedented control and automated operational efficiency. Euphoria’s built-in Telephone Management System (TMS) provides insight into the practice. They can now assess their call costs and determine exactly which users are costing them the most.

It also enables greater mobility and remote working for medical practitioners, it allows doctors to work location independent as all calls coming into the practice’s geographic number can be directed to a digital receptionist or a hunt list in the case of emergency calls. The functions of digital receptionist can be edited easily, messaging can be changed with little effort and calls can be redirected to their home number or mobile devices as required.

“Essentially, all employees’ direct extensions become their mobile numbers, and these calls are routed directly to their mobile phones. The doctor will then still be able to manage the call as if working from an office PBX,” he explains.

This includes functions like being part of a hunt list and access to the practices IVR menu, and they can also perform attended or blind transfers to colleagues – mobile or office-based. The key advantage is that even once a call has been routed to the colleague’s mobile number, they still remain in control of the call. This means the doctor can still transfer the call.

Cloud business communications solutions eliminate the need for costly start-up and ongoing capital expenses. It also frees up limited IT resources for more strategic initiatives.

With Euphoria’s cloud PBX, there is no hardware besides the actual handset. This means there is no big equipment upgrades in order to take advantage of new features and technologies. Upgrades are provided through software changes that happen automatically in the background.

Woollam says unlike traditional PBX systems that are pure capital expense (Capex), Saas is 100% tax deductible operational expense (Opex). “With cloud, you don’t have to invest in hardware for the future or upgrade as you grow, there is no hardware so you can scale as you grow. Why pay for what you don’t need, with cloud you only pay for what you need at any point in time.”

Euphoria Telecom offers its customers full control and reporting over their telephone system, an easy-to-use web interface allows them to configure the system to their specific requirement. The automation functionality of the cloud-based system means lower costs and higher efficiencies, while giving business owners direct access and agility to respond to changing demands.

Euphoria offers a true cloud PBX platform with all the associated and expected flexibility and scalability. Customers only pay for what they need, they can pick and choose modules as they require them and this can be changed at any time as the business grows.

“Cloud is 100 percent flexible, you can have as many extensions as you need and change this whenever you want. This system results in a far more efficient use of your financial resources by being infinitely scalable and accommodating,” Woollam adds.

Euphoria will help medical practitioners manage, control and analyse every element of their telephone system with precision. It provides all the communication features needed to keep them moving forward, no matter where or when.

More about Euphoria Telecom (

Euphoria Telecoms is a leading provider of an innovative, cloud-based, cost effective business telephone service that offers unprecedented control and automated operational efficiency. The solution offers any business a truly simple approach to managing communications across an increasingly decentralised and mobile workforce. Seamless integration and automation make it simple for businesses to access insights, reports and efficacy of communications.

The company has earned a reputation as a customer-centric business, decreasing customer telephony costs by up to 50% and maintaining excellent customer service. Established in 2010, the company now proudly hosts over 3000 business customers in South Africa and continues to grow rapidly. The company is owned 100% by current management team, headed up by George Golding, Conrad de Wet and Rafal Janik.