WOMEN BREAK THEIR SILENCE AT FERTILITY SHOW AFRICA

3Sixty BioMedicine in partnership with well-known radio personality and medical practitioner, Dr Sindi van Zyl, launched a national campaign to give women struggling with Polycystic Ovarian Syndrome (PCOS) and infertility a voice. During the Fertility Show Africa at the Gallagher Convention Centre on 6 and 7 March, the #BreakTheSilence campaign was launched in conjunction with the launch of 3Sixty BioMedicine’s new Salome Fertility product to encourage women to share their stories on social media. The #BreakTheSilence campaign started with Dr Sindi sharing her emotional story about infertility and PCOS but the overarching idea behind the campaign was based on the unfortunate reality that despite approximately one in six couples in Africa being affected by infertility, which equates to about 8 million people in Southern Africa alone; and that PCOS also affects 8–13% of women – it is still rarely spoken about.

PCOS is the most common cause of infertility and this complex hormonal disorder that involves reproductive and metabolic problems, is at best inconvenient to women and at worst can cause infertility and even serious illness. Symptoms include irregular or prolonged menstrual cycles, elevated levels of the male hormone androgen which results in excess body hair and acne, and polycystic ovaries where the ovaries are not able to function properly.

While the exact cause of PCOS is unknown, possible complications are many. PCOS can lead to, among other things, infertility, type 2 diabetes, depression and anxiety, and endometrial cancer. Treatment is varied and for many women simple lifestyle changes like improving their diet or exercising is all they need to correct the imbalance. For others, medical interventions are necessary especially under the threat of infertility or illnesses.

3Sixty BioMedicine CEO, Walter Mbatha says, “The most common medical intervention is correcting the hormonal imbalance by prescribing a contraceptive pill. These days, though, many women are steering clear of taking additional hormones and tend to favour more natural options. We understood the need and gap in the market to develop a natural product range for the treatment of a number of female health issues including PCOS. The launch of Salome Fertility looks to address and treat PCOS and we hope this product will provide new hope to those suffering in silence as a result of this common condition,” explained Mbatha.

Salome Fertility has a natural D-chiro-inositol from carob extract that is proven to be very effective for the improvement of the functional deficiencies observed in PCOS. The benefits of the newly launched Salome Fertility product includes the reduction in hyperandrogenism, ovulation regulation and reduction of oxidative stress in follicular liquid.

To throw extra support behind the need to drive awareness and educate people about treatment options related to PCOS and infertility, 3Sixty Biomedicine also sponsored two seminars at the Fertility Show Africa by PCOS and fertility experts. Dr Sindi van Zyl made an appearance at the Salome Fertility stand to share her journey with PCOS and infertility to members of the public who attended the first-ever fertility show in Africa. “I was diagnosed with PCOS when trying to have my first child and that’s why I struggled to conceive. It took me four years to fall pregnant with my daughter and another three years to fall pregnant with my son. I have been trying to have a third child but had a miscarriage in 2014 and have been trying unsuccessfully to fall pregnant again since then. The good news is that there are many fertility treatments available for women who are struggling. I am particularly excited about 3Sixty BioMedicine’s natural product, that has just been launched called Salome Fertility. I encourage other women to start connecting and talking about their struggles with PCOS and infertility – it’s time we #BreakTheSilence”, stated van Zyl when queried about her decision to participate in the ground-breaking campaign.

Mbatha added that women suffering from PCOS will be amazed at the improvement in their symptoms and the fact that this treatment is non-invasive with natural extracts makes it the perfect choice for many women suffering from this condition. Officially launched at the first-ever Fertility Show Africa on 6 March 2020 and aptly in international ‘Ovarian Cancer Awareness Month’, Salome Fertility will be available in a tablet pack at pharmacies countrywide as well as online at www.3SixtyBioMedicine.co.za. The Salome Fertility product is the first of the Salome range being introduced into the market by 3Sixty BioMedicine in early 2020, of which all these herbal medicinal products aim to provide assistance in the treatment of common problems that affect women’s health, such as:

  • Fertility – helping to manage the ovarian function in patients with Polycystic Ovary Syndrome* (PCOS)
  • Heavy menstrual bleeding
  • Menstrual pain or discomfort
  • PMS, menopausal symptoms

For more information about the Salome Fertility product and Salome range, go to www.3SixtyBioMedicine.co.za or connect with on social media:

Facebook: Salome Range | Twitter: @SalomeRange | Instagram: SalomeRange

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